Predictive Analytics increases turnover with existing customers

Turnover growth

Increase your turnover with existing customers by up to 35 percent by identifying individual customers’ unrealised potential.

Turnover potential

Identify your customers’ turnover potential in order to manage your sales function more efficiently and raise your contribution margin.

Up-selling and cross-selling

potentials

Exploit up-selling and cross-selling potentials by accurately breaking down the turnover potential by product segments. .

Customer Value Prediction


Not past turnover, but potential turnover and expected turnover are relevant for the value of a customer. Customer Value Prediction enables you to determine each individual customer’s expected turnover over a defined period of time.

Customer Value Prediction tells you which individual contribution margin can be achieved by each customer. This gives you precise control of the sales function and makes it clear to each member of the sales team, what level of turnover can be achieved with each customer.

  • Recognise your marketing potentials
  • Identify the optimum level of specific investments
  • Focus on the long-term attractiveness of business investments
  • Use your resources efficiently
  • Minimise your business risks
  • Strengthen your most important customer relationships
Comparison Predictive and Actual Sales

Organic turnover growth


Customer Value Prediction breaks turnover potential down by product segments. You can identify in which area a specific customer is underperforming and thus increase turnover organically.

Instead of allowing your sales team to rely on their gut feeling, you can provide them with a perfect yardstick in terms of which customer they should address, and with which product-specific marketing and sales activities. The advantages are clear: Instead of intensifying relations with familiar A-customers, the will extend the target area by identifying potential future A-customers out of the pool of B- and C-customers.

This means that with Predictive Analytics, you can identify what will be possible in the future. Customer Value Prediction determines the turnover potential of each individual existing customer. The addition of the expected customer values also provides a reliable overall turnover forecast for the next business year.

Organic turnover growth


Customer Value Prediction breaks turnover potential down by product segments. You can identify in which area a specific customer is underperforming and thus increase turnover organically.

Instead of allowing your sales team to rely on their gut feeling, you can provide them with a perfect yardstick in terms of which customer they should address, and with which product-specific marketing and sales activities. The advantages are clear: Instead of intensifying relations with familiar A-customers, the will extend the target area by identifying potential future A-customers out of the pool of B- and C-customers.

This means that with Predictive Analytics, you can identify what will be possible in the future. Customer Value Prediction determines the turnover potential of each individual existing customer. The addition of the expected customer values also provides a reliable overall turnover forecast for the next business year.

Comparison Predictive and Actual Sales

„Customer Value Management and Customer Profiling pay off. The predictions make marketing and sales dependable. I work with reliable figures and can prove how successful marketing is.“

Matthias KlugHead of International Corporate Communications bei der STILL GmbH

These Clients already use our Customer-Value-Prediction