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Best-Practice der KI

AI: Between trust and skepticism

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Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More

Zielgerichtete Markteroberung im B2B | Scoring Modelle

Targeted market conquest

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Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More

Reinforcement Learning | KI-Lösungen liefern Antworten auf wichtige Entscheidungen

Reinforcement Learning: AI solutions respond to key decisions

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Behind AlphaZero’s well-known headlines about world-class performance in Go or Chess games is a special form of artificial intelligence: Reinforcement Learning. As with a game, there are also important decisions that follow one another when addressing customers. In connection with the reinforcement learning method, AI technology finds optimal contact strategies for each individual customer. Read More

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