In our previous article you could read how you can use Next Best Offer to predict the likelihood of your potential customers buying additional products from the available range that your customers have a high affinity for. We at Dastani Consulting have developed a mobile app for the application that enables the use of predictive analytics for the field sales force. Read More
Next Best Offer refers to the individualised approach to a customer via all channels with the most suitable product for him. We at Dastani Consulting have developed an algorithm that uses predictive analytics to determine the Next Best Offer for relevant customers in the company. Read More
When it comes to increasing turnover with existing customers, the “Share of Wallet” is the obvious choice. This concept is about how much an individual customer wants to spend or can spend for a company in a certain product area. The decisive factor is therefore not the purchases made so far in the company itself, but rather the future potential. Read More
Dastani Consulting has developed a customer value prediction model to identify and evaluate decisive sales potentials of customers for the company and to make them available for the management of sales activities. Read More
Anyone who knows when a customer wants to switch to another provider can take countermeasures in good time. At this point, a churn prediction model helps to prevent customer churn and to ensure customer loyalty as the primary goals of a sustainable business strategy. Read More
The number of companies in the market is large – but only a few of them need the attention of your products. For which customers is which product relevant? Target Group Prediction uses a scoring model to calculate the probability of winning a particular company as a new customer. The software developed by Dastani Consulting is based on an algorithm that is designed for Big Data and analyzes the keywords on company websites. Read More
On 07.06.2019 our managing director Dr. Parsis Dastani met Dr. Matthias Huckemann, the managing director of Mercuri International Deutschland GmbH based in Meerbusch, in an expert interview. Managing Director Dr. Matthias Huckemann spoke about current trend developments and the use of artificial intelligence (AI) in sales. Read More
Postcards & Co. have been part of the marketing mix for a long time. Nowadays, AI technologies are used much more frequently because they enable more targeted marketing and interact directly with the customer through personalized addressing. So why not a combination of classic postal dispatch and future-oriented artificial intelligence? Read More
In the last part of our pricing series, you read about the added value that the use of Artificial Intelligence can deliver to merchants in the context of pricing. With the right application, online merchants can achieve significantly higher profits with minimal price increases. In the following article you will read how merchants can use Next-Best-Offer to learn about their customers’ spending habits and intensify customer loyalty over the long term in order to differentiate their market position from the competition. Read More
In the first part of the series “Dynamic Pricing” you read that dynamic pricing describes the application of statistical learning to price optimization. A trader’s goal is to maximize performance with minimal price increases at constant costs. This is exactly where the Predictive Analytics software attacks, which can do much more than just observe the competition. Read More
