The third article in the series of articles by PwC and Dastani Consulting shows how AI can specifically forecasting the purchase probabilities of potential customers in order to significantly increase sales and margins in B2B sales. Read More
In recent years, much has been promised about artificial intelligence (AI). Their goal was to imitate and even improve human intelligence. Above all, it should serve to significantly increase the efficiency and effectiveness of sales. Since AI is able to recognize patterns in customers and prospects, different criteria can be compared and desired characteristics in customers and prospects can be identified. The application of AI and predictive analytics brought clear advantages for sales, especially in the hard times of Corona. Read More
The second article in the series of articles by PwC and Dastani Consulting deals with the technological requirements that AI uses to increase revenues and margins in B2B sales. Read More
From now on the weekly article series with exciting topics from PwC and Dastani Consulting starts to demonstrate the added value of Predictive Sales in B2B: The first article deals with how artificial intelligence in sales can significantly increase sales and margins. Read More
The corona crisis will most likely change the way people live together and socialize in the long term. Digitisation acts as a kind of propellant for this change. Despite everything, COVID-19 has made it clear that sales work can also be more effective. Read More
In the current Corona crisis, sales employees are not able to enter into personal contact with customers. But there are alternatives to continue to strengthen customer relationships in the home office. Read More
The Corona crisis is currently causing one of the biggest economic crises in history and is therefore deeply affecting many companies. Predictive analytics tools give managers the ability to predict events and reduce uncertainty. Find out what predictive analytics solutions can do in times of corona in the following article. Read More
One often hears from owners and managing directors of renowned companies that one is lucky if incoming inquiries are properly answered. This is because the sales department has little or no capacity to handle inquiries properly. For this reason, an AI-based solution for the evaluation of leads is recommended. Read More
In sales, there are several use cases for predictive analytics: price optimization, customer churn prevention, lead scoring, etc. For many companies, these applications have become an indispensable component because they have a strong impact on business results. Time and again, products are sold unprofitable in B2B sales. But many sales managers discover very low prices only when margins are already negative. Companies that fail to implement predictive analytics risk losing market share, customer satisfaction, and most importantly, sales productivity. Read More
Today’s customers don’t want to spend hours searching for the right product – instead they want the product to find them. The customer’s expectation is that companies already know their wishes and needs and that they can address them personally on all channels. The always-on mentality of the digital age requires that information must be available at all times. This is the only way to achieve a coordinated perfect customer journey by means of seamless customer experiences. Read More
