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Dastani Consulting

Mit den richtigen Tools Big Data effizient nutzen

Using Big Data efficiently with the right tools

By Dastani Consulting

Today’s customers don’t want to spend hours searching for the right product – instead they want the product to find them. The customer’s expectation is that companies already know their wishes and needs and that they can address them personally on all channels. The always-on mentality of the digital age requires that information must be available at all times. This is the only way to achieve a coordinated perfect customer journey by means of seamless customer experiences. Read More

KI vs. Predictive Analyitcs

Artificial Intelligence (AI) vs. Predictive Analytics

By Dastani Consulting

Predictive analytics and AI are two terms that are used more and more frequently. These innovative technologies and digital tools are revolutionizing companies across industries and sectors. From automated processes to individual target customer approach in marketing to data-driven use in sales to target new customers with appropriate offers. Both terms are often used interchangeably and are practically synonymous. Read More

Forecasting | Vertriebsmanagement

Making sales opportunities tangible

By Dastani Consulting

For sales, it is an explosive topic: the foresight of customer projects and sales volumes. It is not uncommon to plan too optimistically or for customers to develop differently than previously thought. Read the following article to find out how sales forecasting can be optimally successful. Read More

Best-Practice der KI

AI: Between trust and skepticism

By Dastani Consulting

Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More

Zielgerichtete Markteroberung im B2B | Scoring Modelle

Targeted market conquest

By Dastani Consulting

Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More

Digitalisierung im B2B | Herausforderungen für Marketing und Vertrieb

Exploiting the opportunities of digitalization

By Dastani Consulting

Like almost all areas of work, digitisation has also presented sales and marketing with new challenges. Customers have a higher information content and therefore have higher expectations of the sales process. The customer experience has become an important criterion and requires intensive cooperation between marketing and sales, supported by artificial intelligence (AI). Read More

Vertrieb im Jahr 2020 | Unterstützung durch KI

Distribution in 2020

By Dastani Consulting

The year 2020 is about to start: artificial intelligence (AI), chatbots, customer journey, customer experience, … – all these buzzwords indicate that sales have long been influenced by this and are in a phase of change. Read More

Dastani Consulting GmbH Im Westpark 8 35435 Wettenberg (bei Gießen) Telefon: + 49 (0)641 984 46 - 0 Telefax: + 49 (0)641 984 46 - 29