Category

Videos-EN

Deploying freed-up resources in sales

By Videos-EN

In this video, you will learn more about how to deal with freed-up sales resources after using our developed Visit Value Prediction. According to our CEO, Dr. Parsis Dastani, acquisition is considered the supreme discipline and serves as the biggest lever to generate growth in the company. Read More

Potential for improvement in contact management

By Videos-EN

In this video, you will learn more about optimizing contact management in large sales organizations. According to our CEO, Dr. Parsis Dastani, there is significant room for improvement in this area. He describes his very interesting approach and adds amazing results with continuing trend. Read More

Visit Value Prediction: The use of AI in Sales

By Videos-EN

In this video, our CEO, Dr. Parsis Dastani, talks about his new product: Visit Value Prediction. It predicts whether a sales contact is actually useful and what revenue it will generate.
Dr. Parsis Dastani reports an astonishing result: 40% of the sales activities realize 95% of the revenue – or, if 100% of the sales resource is used, the revenue can be almost doubled. Accordingly, the expensive resource “sales” is able to double its performance with the help of artificial intelligence, transaction data and suitable methodology. The freed-up sales resources can then be used for reactivation and acquisition. Read More

CVP and potential forecast

By Videos-EN

The Corona crisis has made it clear that sales can function more effectively. Companies should rethink this opportunity and their traditional actions. Intelligent AI methods are able to forecast sales expectations on the one hand and sales potential on the other.  Using a matrix, our CEO (Dr. Parsis Dastani) explains how many resources sales currently deploys and how many it should deploy in the future. Read More

Experiences and consequences from the Corona crisis

By Videos-EN

In the linked video interview, Prof. Dr. Sascha Alavi (Sales Management Department – Ruhr University in Bochum) and Prof. Dr. Christian Schmitz (Sales Management Department – Ruhr University in Bochum) address the following questions: What are the lessons learned from the Corona crisis? What are the consequences for the new normal? How has sales time changed overall? Read More

Artificial intelligence in lead management

By Videos-EN

Many prospects, but no new customers – artificial intelligence (AI) helps to maximize the closing rate. In a practical case, we explain with our colleagues from Cloudbridge Consulting how we maximize the conversion rate of leads with the help of AI. Read More

About the role of AI in the midmarket

By Videos-EN

In the following video interview, Dr. Parsis Dastani and Nicolas Wandschneider (Managing Director of Cloudbridge Consulting GmbH) discuss the role of Artificial Intelligence (AI) in the midmarket. In addition, the results of the Cloudbridge expert survey ‘Marketing Automation Report 2020’ are announced.  Read More

About the Corona Revolution in Sales

By Videos-EN

In the following video, our CEO Dr. Parsis Dastani talks about the ‘Corona Revolution in Sales’. Smart companies are using the Corona pandemic as an opportunity to restructure their sales organization. Conditional on the interaction of marketing and sales, a smarter way of selling results. Read More

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