Financial Forecasting
The strategic objective of financial forecasting is to use data in such a way that all items of a company’s profit and loss statement are forecast. An essential factor in financial forecasting is the development of a company’s sales.
This sales forecast can be created in two ways: On the one hand, it can be based on external factors, that is, on which external circumstances a company’s sales depend, and on the other hand, it can be based on internal factors such as customer development.