Not only for clients

OUR PUBLICATIONS

 

conferences/workshops – journals – books – online publications

conferences/workshops

Smart SalesSmart Sales


Dr. Dastani as speaker at the virtual Sales Innovation Lab for the future of digital sales technologies
10/08/2020

Kompetenzcenter_Crossland

AI in marketing & sales


Dr. Dastani as speaker at the meeting of the competence center user
12/04/2019 Offenbach

Universität St. Gallen

Predictive Analytics in B2B


Dr. Dastani as lecturer at the intensive seminar “B2B Marketing and Sales”
10/02/2019 St. Gallen

Maschinenbauforum 2019

Mechanical Engineering Forum


Lecture STILL with Caro Sönke “Data Analytics in Marketing & Sales”
03/22/.2019 Pforzheim

Predictive Marketing


B2B Marketing Breakfast
02/28/2019 & 03/15/2019 München & Düsseldorf

Maschinenbauforum

Mechanical Engineering Forum


After sales service
11/13/2018 & 11/14/2018 Pforzheim

Digital Marketing Automation


B2B Marketing Breakfast
09/25/2018 & 10/16/2018 Düsseldorf & München

TDWI MünchenPredictive Sales at Würth


TDWI “The Conference for Analytics & BI
06/27/2017 Munich

Bundesverband E-CommercePredictive Analytics in practice at Triaz


Before the meeting of the Print Working Group
06/01/2017 Groß-Umstadt

1. Tagung PricingPricing with Predictive Analytics


1st Conference Pricing Workshop
12/06/2016 Frankfurt

Big Data Summit Hanau

Next Best Offer on the screen: Predictive Analytics makes Conrad Electronic mobile


Big Data Summit 2016
02/25/2016 Hanau

B2B Marketing & SalesB2B Marketing & Sales


Dr. Dastani as speaker at the 31st intensive seminar
“B2B Marketing and Sales”
09/30/20 St. Gallen

RUB Ruhr Universität Bochum

AI – Workshop at the RUB


Workshop for students
at the Ruhr-University
10/15/2019 Bochum

Mercuri International

Expert interview with Mercuri International


Dastani Consulting meets Mercuri International “Trends of AI in sales”
06/07/2019 Meerbusch

HAWE Hydraulik

HAWE Hydraulics


Dr. Dastani as Keynotespeaker “Application fields of AI in marketing and sales”.
03/14/2019 Munich

New Work – New Ways


Lecture “Application fields of AI in marketing and sales” Bego BISS 01/30/2019 Bremen

Paragon Customer Communications

Paragon Leadership


Predictive Analytics-Solutions
11/09/2018 Düsseldorf

Digitalisierung in der FinanzindustrieDigitalization in the financial industry


Fintech “Small makes big”
Symposium 09/14/2018 Frankfurt/Main

Technische Hochschule MittelhessenPredictive Analytics


Information event THM Frankenberg
06/01/2017 Hanau

Würth-location-based service for the field service


Big Data Summit 2017
02/16/2017 Hanau

Predictive Analytics WorldPerformance maximization


Predictive Analytics World
11/08/2016 & 11/09/2016 Berlin

BARC-EVENT

More turnover through Customer Value Prediction and Next Best Offer


BARC-Conference Advanced and Predictive Analytics
09/27/2015 & 09/28/2015 Frankfurt/Main

“You can have data without information, but you cannot have information without data.”Daniel Keys Moran

journals

Sales Excellence

Corona Crisis – Artificial intelligence for more efficiency in sales


Sales Excellence Magazine
07-08/2020, S. 34-35.

e commerce magazin

Artificial Intelligence (AI) decides – AI in the automotive industry


E-Commerce Magazine, 03/2018, p. 14.

AcquisaCustomer come back soon


CVP as a valuable instrument of sales controlling.
Acquisa 11-12/2016, p. 46-50.

Sales Performance ExcellenceCustomer Value Prediction using the example of STILL


Sales Performance Excellence
Gleich/Hartje/Lips/Schulze (ed.), Haufe-Verlag 2016, pp. 101-112.

Conrad und OttoConrad and Otto calculate faster


Lebensmittel Zeitung, 11.03.2016, p. 58.

Sales Excellence

Customer Value – Sales opportunities
determine accurately


Sales Excellence Magazine
07-08/2018, p. 18-21.

Sales Management ReviewEffective use of predictive analytics in sales management


Sales Management Review 6/2016, pp. 62-67.

Big DataDastani – Predictive Analytics Consulting


Germany – Excellence in Big Data,
2016, pp. 100.

Customer Value Prediction using the example of STILL


Der Controlling Berater, Volume 45, 2016, pp. 101-112.

“Data Scientist: The sexiest job of the 21st century.”Havard Business Review

books

KundenbindungsmanagementCustomer Retention Management


Strategies and instruments for successful CRM. Editors: Bruhn, Manfred, Homburg, Christian (Ed.)

Mobile CommerceMobile Computer Aided Selling Systems


Profit potentials in marketing and sales. Published by J.Link 2003, Springer Verlag 1st edition.

Wettbewerbsvorteile durch Online MarketingCompetitive advantages through online marketing


Published by J. Link, Kassel 2000 by Springer-Verlag, 2nd edition.

The Sales Guide


Successful selling in difficult times.
Ahlert, Dannenberg, Huckemann 2003, Luchterhand-Verlag.

Data Mining im praktischen EinsatzData Mining in practical use


Paul Alpar, Joachim Niedereichholz (publisher), Vieweg Verlagleo.

Handbuch Database MarketingData Mining in Database Marketing


Database marketing. Published by J. Link, D. Brändli, C. Schleuning, R.E. Hehl, Ettlingen 1997, IM-Fachverlag , 2nd edition.

“The goal is to turn data into information, and information into insight.”Carly Fiorina - Hewlett-Packard

online publications

Potential forecasts support better sales allocationPotential forecasts support better sales allocation


Online publication for springerprofessional.de (09/01/2020)

Mit Onlinewerbung Besucher treffen(Re)meet visitors with online advertising


Online publication for marketing BÖRSE (05/13/2016)

Target group analysis:
Predictive analytics in sales


Online publication for marconomy (02/09/2016)

Share of Wallet-Prediction: open wallets with predictions


Online publication for content manager (02/02/2016)

Sales can be increased by up to 35 percent


Online publication for vertriebsmanager.de (05/23/2016)

The conversion rate knows many truths


Online publication for etailment (02/11/2016)

Conrad ElectronicConrad Electronic analyses purchase probability with predictive analytics


Online publication for marketing BÖRSE (02/05/2016)

“In God we trust. All other must bring Data.”William Edwards Deming

How sales success can be planned thanks to AI


Online publication for vertriebsmanager.de (05/03/2018)

Wenn der Rechner mitdenktWhen the computer thinks along with you


Online publication of the Giessener Allgemeine (03/16/2017)

BARC Conference – Predictive Analytics


Online publication for marketing BÖRSE (09/13/2016)

marconomy

AI as decision security?


Online publication for marconomy (01/24/2018)

Conrad ElectronicWin with Dynamic Pricing in the longtail


Online publication for marketing BÖRSE (11/03/2016)

Winning customers with online advertising


Online publication for marconomy (05/26/2016)

“With loads of data you will find relationships that are not real. Big data is not about bits, it is about talent.”Forbes Magazine

more publications

Direkt MarketingQuality assurance in acquisition


Lead management in: Direct Marketing 03/2008, IM-Fachverlag (2008)

Direct marketing


Direct Marketing in: Direct Marketing 08/2007, IM-Fachverlag (2007)

Customer information in direct marketing


Analysis: Direct Marketing 07/2002, IM-Fachverlag (2002)

Cross- and upselling


On the track of potentials – Exploitation with cross- and upselling in: Direkt Marketing 02/2008, IM-Fachverlag (2008)

Customer Profiling


Together with Matthias Klug in: Journal of Management Consulting 03/2007

Optimized advertising media planning


Neural networks: Database Marketing, IM publishing house (1999)

“Information is the oil of the 21st Century and analytics is the combustion engine.”Peter Sondergaard - Gartner Group