Not the turnover itself, but the turnover potential and the turnover expectation are the determining factors for customer value. Dastani Consulting has developed a prediction model with which companies can determine the expected turnover of each individual customer over a defined period – irrespective of the size of the customer database. This Customer Value Prediction can be supplemented through Customer Profiling, whereby businesses can identify new customers that have a high affinity to their product or service portfolio, coupled with a high turnover potential.
Customer Value Management
- Determine potentials
- Select high-affinity addresses
- Optimise lead rates
- Efficient resource management
- Individual solutions
Your Data
Our Prediction
Predictive Analytics at STILL
At STILL, customer value is determined in a series of forecasts for each individual existing customer. The predictions reveal exactly which customers can provide how much turnover in which segments and with which products. Due to routinely analysing past product performances, the STILL salesforce is able to exploit the turnover potential to best advantage – and the sales and service functions of each business unit know exactly what needs to be done.
Predictive Analytics at STILL
At STILL, customer value is determined in a series of forecasts for each individual existing customer. The predictions reveal exactly which customers can provide how much turnover in which segments and with which products. Due to routinely analysing past product performances, the STILL salesforce is able to exploit the turnover potential to best advantage – and the sales and service functions of each business unit know exactly what needs to be done.
Boosting turnover through Customer Value Prediction
STILL is a worldwide provider of in-house logistics solutions based on the intelligent interplay of forklift trucks and warehousing technologies, software and services. Customer value plays an important role in the sales and marketing of their broad service offering. Individual customer histories, generally stored in the commercial software, provide the relevant customer value information, which is determined in a series of forecasts for each existing customer. The predictions reveal exactly which customers can provide how much turnover in which segments and with which products.
Always the right offer
Is a customer more likely to buy new or used machines? Should STILL offer to lease or to finance them? Due to routinely analysing past product performances, the STILL salesforce is able to exploit the turnover potential to best advantage – and the sales and service functions of each business unit know exactly what needs to be done.
Reliable metrics for marketing
In addition to their own data from the ERP system, Dastani Consulting’s data scientists also analyse previously unused, rented addresses from various European countries. Customer Profiling enables the identification in international reference databases of companies that are particularly likely to invest in intralogistic services from STILL, such as highly efficient electric forklift trucks, fleet management or complete automated solutions. STILL addresses these high-affinity prospective customers with dialogue-marketing measures. Matthias Klug: “The predictions assure reliability in marketing and sales.” As International Corporate Communications Manager, he can ensure that the communications budget is correctly targeted. “I work with reliable metrics and can prove that our marketing is successful.”
Founded in 1920 by Hans Still, STILL is one of the leading suppliers of forklift trucks, platform trucks and tractors as well as state-of-the-art intralogistic systems. STILL is a successful international player with over 8,000 employees, 4 production plants, 14 branch locations in Germany, 20 foreign subsidiaries and a worldwide network of 246 sales partners. STILL fulfils the needs of small, medium and larger companies with the highest quality, dependability and innovative technology.
Founded in 1920 by Hans Still, STILL is one of the leading suppliers of forklift trucks, platform trucks and tractors as well as state-of-the-art intralogistic systems. STILL is a successful international player with over 8,000 employees, 4 production plants, 14 branch locations in Germany, 20 foreign subsidiaries and a worldwide network of 246 sales partners. STILL fulfils the needs of small, medium and larger companies with the highest quality, dependability and innovative technology.
