Optimization of customer potential exploitation

STILL, a leading provider of forklift trucks, warehouse logistics and intralogistics solutions, is using Dastani Consulting’s predictive analytics systems to significantly increase the efficiency of its sales management. STILL uses AI-based Objective Sales Potential Prediction to determine the individual sales potential of each customer. This innovative AI approach, which is based on both customer history and external data, allows STILL to focus specifically on customers with high objective potential.

 

Targeted acquisition and increase in lead quotas through the use of predictive analytics – also on an international level

In addition to forecasting potential, STILL relies on New Customer Prediction. In this way, Still identifies new customers with a high affinity to its range of services and a high sales potential. New Customer Prediction uses reference databases to identify the companies that are most likely to invest in intralogistics solutions from STILL. STILL addresses these affine addresses with dialog marketing measures

In addition to data from Germany, the data scientists at Dastani Consulting also analyze market addresses from various European countries for STILL with the New Customer Prediction.

Success through data-driven sales and marketing strategies

The implementation of predictive analytics in the areas of sales and marketing has fundamentally transformed STILL’s customer communication and new customer acquisition. The precise determination of customer affinities and potential in conjunction with an efficient distribution of sales resources resulted in improved sales efficiency and an increase in sales. STILL’s success story impressively underlines the importance of data-based strategies for market leadership and the future-proof development of companies.

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"Customer value management and customer profiling pay off. The forecasts create certainty in marketing and sales. I am guided by reliable figures and can prove the success of marketing"

Matthias KlugHead of International Corporate Communications at STILL GmbH

Founded in 1920 by Hans Still, STILL is one of the leading suppliers of forklift trucks, trolleys and tow tractors as well as state-of-the-art intralogistics systems. With over 8,000 employees, four production facilities, 14 branches in Germany, 20 subsidiaries abroad and a dealer network comprising 246 dealers worldwide, STILL is a successful international player. STILL meets the requirements of small, medium-sized and large companies with the highest quality, reliability and innovative technology.