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Artificial Intelligence Archive - Dastani Consulting

Interview: Predictive Analytics in B2B

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Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‘B2B Marketing and Sales’. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More

About the role of AI in a recession (part 2)

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In the first part of our article you could read to what extent AI methods – from a strategic point of view – can be helpful in a recessive phase in order to realize opportunities for market share gains. In the second part of this article, we will focus on the operational aspects of sales and marketing and conclude with a comprehensive conclusion.  Read More

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