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Big Data Archive - Dastani Consulting

Potential-oriented segmentation

Potential-oriented segmentation

By Dastani Consulting

Many sales people often make the same mistake when dealing with their customer base: they evaluate their existing customers according to existing sales, but not according to their potential. However, it is important to also take a look at the customers’ potential, because potential sales opportunities with a customer naturally do not correspond to their actual sales. Read More

Sales is the key

Sales optimization with the help of AI

By Dastani Consulting

The ongoing Corona crisis will force a number of companies to restructure in marketing and sales as well. In this area in particular, optimizing the allocation of sales resources offers enormous potential for growth and efficiency. Sales optimization with the help of AI can help double the return on sales. Read More

Customer value-oriented segmentation

By Dastani Consulting

Typical questions often arise in the context of customer portfolio management and exploitation: Which turnover can I expect with which customer? Which customer will generate how much turnover per product group? Which customers do not meet their sales expectations (underperformers) and should be approached with determination? Where do cross- and up-selling potentials arise? Read More

B2B Marketing und Verkauf

B2B Marketing and Sales in St. Gallen

By Dastani Consulting

Our CEO Dr. Parsis Dastani had the great opportunity to attend the 31st intensive seminar “B2B Marketing and Sales” as a lecturer at the University of St. Gallen (HSG) on 30.09.2020. Dr. Parsis Dastani addressed numerous use cases in his presentation. Learn more about them in this article. Read More

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