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Big Data Archive - Dastani Consulting

Artificial Intelligence: Leads from the black box

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Artificial Intelligence: Leads from the black box

The MASCHINENBAUFORUM Marketing & Vertrieb (Machine Engineering Forum/Marketing & Sales) is a major event in industry representatives’ calendars. Every year in March, Managing Director Edeltraut Horbach invites handpicked experts to the CongressCentrum Pforzheim to provide a large group of visitors with exclusive insights into the current developments. This year’s speakers included Dr. Ing. Parsis Dastani, Managing Director of Dastani Consulting. After the forum, he had the opportunity to talk with Edeltraut Horbach. Read More

Artificial intelligence: Sales success is plannable

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Artificial intelligence: Sales success is plannable

Sales functions and field sales forces constitute the most valuable personnel resources in a company. Artificial Intelligence (AI) broadens the knowledge base relating to existing and potential new customers and helps boost sales performance. Consequently, this pays off for the sales function while at the same time raising the motivation of the employees. Read More

Video-on-demand providers rely on Big Data and Predictive Analytics

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Video-on-demand providers rely on Big Data and Predictive Analytics

Providers of video streaming are keen to tailor their customer proposition in a more targeted way and also to attract new customers. Instead of offering a random variety of series or films, they use Big Data to analyse what really appeals to their customers. Netflix used Predictive Analytics to make investment decisions that eventually made it one of the largest video-on-demand providers.
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Trading companies: customer experience and Artificial Intelligence

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Trading companies: customer experience and Artificial Intelligence

As a transitional sector, dealers are challenged to rethink their business models and adapt to a generation of customers that is pampered by GAFA (Google, Amazon, Facebook, Apple). Analyses based on AI (Artificial Intelligence) help to sustainably improve not only the digital but also the physical shopping experience. Read More

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