Many sales people often make the same mistake when dealing with their customer base: they evaluate their existing customers according to existing sales, but not according to their potential. However, it is important to also take a look at the customers’ potential, because potential sales opportunities with a customer naturally do not correspond to their actual sales. Read More
The Corona crisis is having a significant impact on consumer habits. Face-to-face contacts are limited and digital channels are moving strongly to the forefront of customer relationships and interactions. Read More
The ongoing Corona crisis will force a number of companies to restructure in marketing and sales as well. In this area in particular, optimizing the allocation of sales resources offers enormous potential for growth and efficiency. Sales optimization with the help of AI can help double the return on sales. Read More
When it comes to predictive analytics, the focus is on forecasts that are not just based on internal sales history, but incorporate data, other drivers and external variables that can improve forecasts. Read More
Only those who know their customers can accompany and inspire them throughout their customer experience. All you need is the following approach: Customer Intelligence. Read More
Sales is one of the most important departments of any company. After all, the sales department is responsible for determining how much turnover is generated at the end of the year. For this purpose, a suitable sales strategy is needed. A large lever is hidden behind sales efficiency. Read More
The Corona crisis has signaled that sales work can progress more effectively. For companies, it is an opportunity to rethink their traditional way of doing business. In the classic sales structure, many potentials often remain untapped and/or too many resources are invested in uneconomical visits. Read More
Typical questions often arise in the context of customer portfolio management and exploitation: Which turnover can I expect with which customer? Which customer will generate how much turnover per product group? Which customers do not meet their sales expectations (underperformers) and should be approached with determination? Where do cross- and up-selling potentials arise? Read More
Our CEO Dr. Parsis Dastani had the great opportunity to attend the 31st intensive seminar “B2B Marketing and Sales” as a lecturer at the University of St. Gallen (HSG) on 30.09.2020. Dr. Parsis Dastani addressed numerous use cases in his presentation. Learn more about them in this article. Read More
In the classic sales structure, many sales employees focus on the active and good customer. However, caution is required: Some customers are visited far too frequently, while others do not fully exploit their potential. Read More
