Increasing digitalization is changing the B2B business dramatically. The importance of online channels is growing and B2B buyers are digital natives. The classic business intelligence structures are overwhelmed by the analysis of large amounts of data. Big Data Analytics is the strongest trend in B2B and has gained in relevance as a pillar of digital transformation. Read More
Everybody knows it: If you want to buy a certain product online and compare the price over several days, yesterday’s price is no longer the same. This dynamic pricing technology is increasingly being used by e-commerce providers because it can significantly improve a retailer’s business. Read More
Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‘B2B Marketing and Sales’. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More
Do inactive or low-volume customers have additional sales potential beyond the realised sales potential? The aim of a Share-of-Wallet forecast is to find out which existing customers are worth reactivating. Read More
What future sales potential does which customer have? Dastani Consulting has developed a predictive analytics tool to forecast the individual sales expectations of customers at product level. Read More
For which customer is which product interesting? Target Group Predict deals exactly with this question. It is a powerful predictive analytics tool developed by Dastani Consulting. It is based on an algorithm that has been proven for decades and is designed for the analysis of big data. Read More
It is often the case that providers cannot expand their business models arbitrarily. The reason for this is that the market is limited in many areas for services. A human expert is not able to execute an unlimited number of orders. But Artificial Intelligence (AI) can do just that – and open up new market access and target groups. Read More
In the first article you already got to know the approach of predictive planning as a success factor for companies. In the following article, areas of application as well as opportunities and benefits of the method are presented. Read More
Making valid predictions is a difficult business. The Predictive Planning method takes this problem to the next level by using intelligent algorithms to take business planning to the next level. Predictive planning has become a relevant trend for planning optimization. Read More
In the first part of the article, you read how Customer Value Prediction (CVP) can be useful for the CEO to predict the actual potential of customers for product areas, business areas, and assortments due to economic downturns with heaps of negative messages. Now read on to find out where CVP can also provide valuable services for the CEO. Read More
