Making valid predictions is a difficult business. The Predictive Planning method takes this problem to the next level by using intelligent algorithms to take business planning to the next level. Predictive planning has become a relevant trend for planning optimization. Read More
In the first part of the article, you read how Customer Value Prediction (CVP) can be useful for the CEO to predict the actual potential of customers for product areas, business areas, and assortments due to economic downturns with heaps of negative messages. Now read on to find out where CVP can also provide valuable services for the CEO. Read More
All economic indicators point to an economic slowdown. This weakening is already clearly noticeable in some business segments. The negative news is increasing more and more. They are often used by sales to justify the lack of target achievement. But is the failure to achieve sales targets really due to the weakening economy or are the problems somewhere else? Read More
Behind AlphaZero’s well-known headlines about world-class performance in Go or Chess games is a special form of artificial intelligence: Reinforcement Learning. As with a game, there are also important decisions that follow one another when addressing customers. In connection with the reinforcement learning method, AI technology finds optimal contact strategies for each individual customer. Read More
Anyone who knows when a customer wants to switch to another provider can take countermeasures in good time. At this point, a churn prediction model helps to prevent customer churn and to ensure customer loyalty as the primary goals of a sustainable business strategy. Read More
The number of companies in the market is large – but only a few of them need the attention of your products. For which customers is which product relevant? Target Group Prediction uses a scoring model to calculate the probability of winning a particular company as a new customer. The software developed by Dastani Consulting is based on an algorithm that is designed for Big Data and analyzes the keywords on company websites. Read More
On 07.06.2019 our managing director Dr. Parsis Dastani met Dr. Matthias Huckemann, the managing director of Mercuri International Deutschland GmbH based in Meerbusch, in an expert interview. Managing Director Dr. Matthias Huckemann spoke about current trend developments and the use of artificial intelligence (AI) in sales. Read More
The MASCHINENBAUFORUM Marketing & Vertrieb (Machine Engineering Forum/Marketing & Sales) is a major event in industry representatives’ calendars. Every year in March, Managing Director Edeltraut Horbach invites handpicked experts to the CongressCentrum Pforzheim to provide a large group of visitors with exclusive insights into the current developments. This year’s speakers included Dr. Ing. Parsis Dastani, Managing Director of Dastani Consulting. After the forum, he had the opportunity to talk with Edeltraut Horbach. Read More
Sales functions and field sales forces constitute the most valuable personnel resources in a company. Artificial Intelligence (AI) broadens the knowledge base relating to existing and potential new customers and helps boost sales performance. Consequently, this pays off for the sales function while at the same time raising the motivation of the employees. Read More
Providers of video streaming are keen to tailor their customer proposition in a more targeted way and also to attract new customers. Instead of offering a random variety of series or films, they use Big Data to analyse what really appeals to their customers. Netflix used Predictive Analytics to make investment decisions that eventually made it one of the largest video-on-demand providers.
Read More
