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Customer Journey Archive - Dastani Consulting

Digitalisierung im B2B | Herausforderungen für Marketing und Vertrieb

Exploiting the opportunities of digitalization

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Like almost all areas of work, digitisation has also presented sales and marketing with new challenges. Customers have a higher information content and therefore have higher expectations of the sales process. The customer experience has become an important criterion and requires intensive cooperation between marketing and sales, supported by artificial intelligence (AI). Read More

KI im B2B - Geschäft | Von der Vorhersage bis zur Empfehlung

B2B Application Areas for Artificial Intelligence

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The B2B business, with a focus on online commerce, is slowly discovering artificial intelligence for itself. Those who adapt their approach and track down exciting approaches will be able to offer their customers a great deal in the future and experience a significant upswing in business. Read the first part of the article to find out what additional contributions AI can make to B2B. Read More

Handelsunternehmen | Künstliche Intelligenz

Trading companies: customer experience and Artificial Intelligence

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Trading companies: customer experience and Artificial Intelligence

As a transitional sector, dealers are challenged to rethink their business models and adapt to a generation of customers that is pampered by GAFA (Google, Amazon, Facebook, Apple). Analyses based on AI (Artificial Intelligence) help to sustainably improve not only the digital but also the physical shopping experience. Read More

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