The old year is drawing to a close – the achievement of the sales targets for the new year is imminent. These goals cannot be achieved without the most valuable asset – the customers. Strategic cross- and up-selling offers additional sales opportunities for sales and aims at a win-win situation between customer and company. Read More
A churn prediction model helps to identify the migration of a customer safely and in time, in order to fulfill the goal of a sustainable business strategy and secure sales. Read More
An ever-increasing challenge for sales will be the proper use of limited and expensive resources. Predictive analytics is becoming increasingly important as a planning and analysis tool and can support sales teams in the data-driven sales planning of B2B business. Read More
What future sales potential does which customer have? Dastani Consulting has developed a predictive analytics tool to forecast the individual sales expectations of customers at product level. Read More
Economists speak of a recession when economic growth declines. In a recession, there is less demand and lack of investment, and ultimately layoffs. The prospects for the future are negative and sales will inevitably decline. Read More
In the first part of the article, you read how Customer Value Prediction (CVP) can be useful for the CEO to predict the actual potential of customers for product areas, business areas, and assortments due to economic downturns with heaps of negative messages. Now read on to find out where CVP can also provide valuable services for the CEO. Read More
All economic indicators point to an economic slowdown. This weakening is already clearly noticeable in some business segments. The negative news is increasing more and more. They are often used by sales to justify the lack of target achievement. But is the failure to achieve sales targets really due to the weakening economy or are the problems somewhere else? Read More
Dastani Consulting has developed a customer value prediction model to identify and evaluate decisive sales potentials of customers for the company and to make them available for the management of sales activities. Read More
Great campaigns, masterfully deployed across all channels: Car manufacturers are unbeatable in the field of marketing. However, it is a stony path from gaining a prospective customer’s attention to actually making a sale. Artificial Intelligence (AI) deepens the customer knowledge available to sales functions and increases the probability of order completion, as it focuses on promising prospects and addresses them individually. Read More
