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Customer Value: AI (Artificial Intelligence) breathes life into CRM data

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Customer Value: AI (Artificial Intelligence) breathes life into CRM data

Many companies apply CRM systems but use the existing data inadequately in identifying and exploiting turnover potentials. But algorithms driven by AI (Artificial Intelligence) enable the prediction of individual purchasing behaviours, so that data that is lying dormant in a company’s CRM system can be turned into a valuable information source. Read More

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