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Marketing Archive - Dastani Consulting

Vertriebsoptimierung im B2B

Sales optimization in B2B

By Dastani Consulting

Do you know if your sales team is taking care of the right customers at the right time? Efficient management of the deployment of sales resources requires transparency in terms of the customer universe and the overall market. It’s incredible the opportunities for sales optimization when potential data is available. Read More

Sales is the key

Sales optimization with the help of AI

By Dastani Consulting

The ongoing Corona crisis will force a number of companies to restructure in marketing and sales as well. In this area in particular, optimizing the allocation of sales resources offers enormous potential for growth and efficiency. Sales optimization with the help of AI can help double the return on sales. Read More

B2B-Trends für 2021

B2B-Sales: Trends for the use of AI

By Dastani Consulting

2020 was unpredictable – but what does that in turn mean for 2021? Digital B2B-sales relies much more on AI-based solutions to derive targeted predictions for the future from collected data. In 2021, key trends for the use of AI in B2B-sales are therefore expected. Read More

Customer value-oriented segmentation

By Dastani Consulting

Typical questions often arise in the context of customer portfolio management and exploitation: Which turnover can I expect with which customer? Which customer will generate how much turnover per product group? Which customers do not meet their sales expectations (underperformers) and should be approached with determination? Where do cross- and up-selling potentials arise? Read More

B2B Marketing und Verkauf

B2B Marketing and Sales in St. Gallen

By Dastani Consulting

Our CEO Dr. Parsis Dastani had the great opportunity to attend the 31st intensive seminar “B2B Marketing and Sales” as a lecturer at the University of St. Gallen (HSG) on 30.09.2020. Dr. Parsis Dastani addressed numerous use cases in his presentation. Learn more about them in this article. Read More

Der Vertrieb der Zukunft

Corona pandemic: The future of sales

By Dastani Consulting

In the wake of the Corona pandemic, home offices have become part of the everyday life of many companies. The crisis has triggered a transformation in the way companies approach their customers, challenging existing B2B processes. Appropriate sales strategies are needed to ensure that sales remain efficient in the future. Read More

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