Increasing digitalization is changing the B2B business dramatically. The importance of online channels is growing and B2B buyers are digital natives. The classic business intelligence structures are overwhelmed by the analysis of large amounts of data. Big Data Analytics is the strongest trend in B2B and has gained in relevance as a pillar of digital transformation. Read More
Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‘B2B Marketing and Sales’. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More
An ever-increasing challenge for sales will be the proper use of limited and expensive resources. Predictive analytics is becoming increasingly important as a planning and analysis tool and can support sales teams in the data-driven sales planning of B2B business. Read More
In our previous article you could read how you can use Next Best Offer to predict the likelihood of your potential customers buying additional products from the available range that your customers have a high affinity for. We at Dastani Consulting have developed a mobile app for the application that enables the use of predictive analytics for the field sales force. Read More
Next Best Offer refers to the individualised approach to a customer via all channels with the most suitable product for him. We at Dastani Consulting have developed an algorithm that uses predictive analytics to determine the Next Best Offer for relevant customers in the company. Read More
In the last part of our pricing series, you read about the added value that the use of Artificial Intelligence can deliver to merchants in the context of pricing. With the right application, online merchants can achieve significantly higher profits with minimal price increases. In the following article you will read how merchants can use Next-Best-Offer to learn about their customers’ spending habits and intensify customer loyalty over the long term in order to differentiate their market position from the competition. Read More
Video-on-demand providers rely on Big Data and Predictive Analytics
Providers of video streaming are keen to tailor their customer proposition in a more targeted way and also to attract new customers. Instead of offering a random variety of series or films, they use Big Data to analyse what really appeals to their customers. Netflix used Predictive Analytics to make investment decisions that eventually made it one of the largest video-on-demand providers.