In the last part of our pricing series, you read about the added value that the use of Artificial Intelligence can deliver to merchants in the context of pricing. With the right application, online merchants can achieve significantly higher profits with minimal price increases. In the following article you will read how merchants can use Next-Best-Offer to learn about their customers’ spending habits and intensify customer loyalty over the long term in order to differentiate their market position from the competition. Read More
Video-on-demand providers rely on Big Data and Predictive Analytics
Providers of video streaming are keen to tailor their customer proposition in a more targeted way and also to attract new customers. Instead of offering a random variety of series or films, they use Big Data to analyse what really appeals to their customers. Netflix used Predictive Analytics to make investment decisions that eventually made it one of the largest video-on-demand providers.