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Next Best Offer Archive - Dastani Consulting

Vertrieb im Jahr 2020 | Unterstützung durch KI

Distribution in 2020

By Dastani Consulting

The year 2020 is about to start: artificial intelligence (AI), chatbots, customer journey, customer experience, … – all these buzzwords indicate that sales have long been influenced by this and are in a phase of change. Read More

See what's next | Mit Big Data Analytics zum Erfolg

See what’s next – Big Data Analytics

By Dastani Consulting

Increasing digitalization is changing the B2B business dramatically. The importance of online channels is growing and B2B buyers are digital natives. The classic business intelligence structures are overwhelmed by the analysis of large amounts of data. Big Data Analytics is the strongest trend in B2B and has gained in relevance as a pillar of digital transformation.  Read More

Predictive Analytics im B2B - Geschäft | Interview Dastani meets Universität St. Gallen

Interview: Predictive Analytics in B2B

By Dastani Consulting

Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‘B2B Marketing and Sales’. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More

Digital Solutions | Next Best Offer mit der AIMS-App

Digital Solutions: NBO with the AIMS-App

By Dastani Consulting

In our previous article you could read how you can use Next Best Offer to predict the likelihood of your potential customers buying additional products from the available range that your customers have a high affinity for. We at Dastani Consulting have developed a mobile app for the application that enables the use of predictive analytics for the field sales force. Read More

Dynamic Pricing | Mit Next Best Offer gegen die Preisschlacht

Next-best-offer against the price war

By Dastani Consulting

In the last part of our pricing series, you read about the added value that the use of Artificial Intelligence can deliver to merchants in the context of pricing. With the right application, online merchants can achieve significantly higher profits with minimal price increases. In the following article you will read how merchants can use Next-Best-Offer to learn about their customers’ spending habits and intensify customer loyalty over the long term in order to differentiate their market position from the competition. Read More

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