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Predictive Analytics Archive - Page 4 of 8 - Dastani Consulting

Mit den richtigen Tools Big Data effizient nutzen

Using Big Data efficiently with the right tools

By Dastani Consulting

Today’s customers don’t want to spend hours searching for the right product – instead they want the product to find them. The customer’s expectation is that companies already know their wishes and needs and that they can address them personally on all channels. The always-on mentality of the digital age requires that information must be available at all times. This is the only way to achieve a coordinated perfect customer journey by means of seamless customer experiences. Read More

KI vs. Predictive Analyitcs

Artificial Intelligence (AI) vs. Predictive Analytics

By Dastani Consulting

Predictive analytics and AI are two terms that are used more and more frequently. These innovative technologies and digital tools are revolutionizing companies across industries and sectors. From automated processes to individual target customer approach in marketing to data-driven use in sales to target new customers with appropriate offers. Both terms are often used interchangeably and are practically synonymous. Read More

Best-Practice der KI

AI: Between trust and skepticism

By Dastani Consulting

Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More

Zielgerichtete Markteroberung im B2B | Scoring Modelle

Targeted market conquest

By Dastani Consulting

Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More

KI im B2B - Geschäft | Von der Vorhersage bis zur Empfehlung

B2B Application Areas for Artificial Intelligence

By Dastani Consulting

The B2B business, with a focus on online commerce, is slowly discovering artificial intelligence for itself. Those who adapt their approach and track down exciting approaches will be able to offer their customers a great deal in the future and experience a significant upswing in business. Read the first part of the article to find out what additional contributions AI can make to B2B. Read More

Cross-Selling und Up-Selling Potenziale | Vertriebsziele erreichen

Securing sales with cross- & up-selling

By Dastani Consulting

The old year is drawing to a close – the achievement of the sales targets for the new year is imminent. These goals cannot be achieved without the most valuable asset – the customers. Strategic cross- and up-selling offers additional sales opportunities for sales and aims at a win-win situation between customer and company. Read More

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