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Target Group Prediction Archive - Dastani Consulting

B2B Marketing und Verkauf

B2B Marketing and Sales in St. Gallen

By Dastani Consulting

Our CEO Dr. Parsis Dastani had the great opportunity to attend the 31st intensive seminar “B2B Marketing and Sales” as a lecturer at the University of St. Gallen (HSG) on 30.09.2020. Dr. Parsis Dastani addressed numerous use cases in his presentation. Learn more about them in this article. Read More

Increasing efficiency and effectiveness in sales

By Dastani Consulting

In recent years, much has been promised about artificial intelligence (AI). Their goal was to imitate and even improve human intelligence. Above all, it should serve to significantly increase the efficiency and effectiveness of sales. Since AI is able to recognize patterns in customers and prospects, different criteria can be compared and desired characteristics in customers and prospects can be identified. The application of AI and predictive analytics brought clear advantages for sales, especially in the hard times of Corona. Read More

Ohne Predictive Analytics drohen Marktnachteile

Predictive Analytics: Digital B2B-Sales

By Dastani Consulting

In sales, there are several use cases for predictive analytics: price optimization, customer churn prevention, lead scoring, etc. For many companies, these applications have become an indispensable component because they have a strong impact on business results. Time and again, products are sold unprofitable in B2B sales. But many sales managers discover very low prices only when margins are already negative. Companies that fail to implement predictive analytics risk losing market share, customer satisfaction, and most importantly, sales productivity. Read More

Zielgerichtete Markteroberung im B2B | Scoring Modelle

Targeted market conquest

By Dastani Consulting

Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More

Vertrieb im Jahr 2020 | Unterstützung durch KI

Distribution in 2020

By Dastani Consulting

The year 2020 is about to start: artificial intelligence (AI), chatbots, customer journey, customer experience, … – all these buzzwords indicate that sales have long been influenced by this and are in a phase of change. Read More

Target Group Predict | Interactive Profiling

Target Group Predict: Interactive Profiling

By Dastani Consulting

If a product is new to the market or has only been sold a little in the past, it is often difficult to define a target group. The reason for this is that the number of cases on the market is missing, so that conventional analysis methods cannot be used. In order to solve this problem, Dastani Consulting has developed an AI-based system that searches the target groups interactively. Read More

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