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Target Group Prediction Archive - Dastani Consulting

Ohne Predictive Analytics drohen Marktnachteile

Predictive Analytics: Digital B2B-Sales

By | Dastani Consulting | No Comments

In sales, there are several use cases for predictive analytics: price optimization, customer churn prevention, lead scoring, etc. For many companies, these applications have become an indispensable component because they have a strong impact on business results. Time and again, products are sold unprofitable in B2B sales. But many sales managers discover very low prices only when margins are already negative. Companies that fail to implement predictive analytics risk losing market share, customer satisfaction, and most importantly, sales productivity. Read More

Zielgerichtete Markteroberung im B2B | Scoring Modelle

Targeted market conquest

By | Allgemein | No Comments

Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More

Target Group Predict | Interactive Profiling

Target Group Predict: Interactive Profiling

By | Dastani Consulting | No Comments

If a product is new to the market or has only been sold a little in the past, it is often difficult to define a target group. The reason for this is that the number of cases on the market is missing, so that conventional analysis methods cannot be used. In order to solve this problem, Dastani Consulting has developed an AI-based system that searches the target groups interactively. Read More

Target Group Predict | Produktbasierte Neukundenbestimmung

Product-based new customer identification in B2B: Target Group Prediction

By | Dastani Consulting | No Comments

The number of companies in the market is large – but only a few of them need the attention of your products. For which customers is which product relevant? Target Group Prediction uses a scoring model to calculate the probability of winning a particular company as a new customer. The software developed by Dastani Consulting is based on an algorithm that is designed for Big Data and analyzes the keywords on company websites. Read More

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