In the classic sales structure, many sales employees focus on the active and good customer. However, caution is required at this point: Some customers are visited far too often, while others do not fully exploit their potential. Therefore, sales resources often have to be re-optimized to focus expensive visits on customers with high sales expectations.
Our Customer Value Prediction is capable of forecasting the expected revenue per customer and product group in a given period. The model derives the value of a customer from past transactions. The Customer Value Prediction is used to evaluate the customer potential for the next period or the total sales expectation.