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Artificial Intelligence

KI im B2B - Geschäft | Von der Vorhersage bis zur Empfehlung

B2B Application Areas for Artificial Intelligence

By Dastani Consulting

The B2B business, with a focus on online commerce, is slowly discovering artificial intelligence for itself. Those who adapt their approach and track down exciting approaches will be able to offer their customers a great deal in the future and experience a significant upswing in business. Read the first part of the article to find out what additional contributions AI can make to B2B. Read More

Cross-Selling und Up-Selling Potenziale | Vertriebsziele erreichen

Securing sales with cross- & up-selling

By Dastani Consulting

The old year is drawing to a close – the achievement of the sales targets for the new year is imminent. These goals cannot be achieved without the most valuable asset – the customers. Strategic cross- and up-selling offers additional sales opportunities for sales and aims at a win-win situation between customer and company. Read More

Predictive Analytics im B2B - Geschäft | Interview Dastani meets Universität St. Gallen

Interview: Predictive Analytics in B2B

By Dastani Consulting

Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‚B2B Marketing and Sales‘. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More

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