The B2B business, with a focus on online commerce, is slowly discovering artificial intelligence for itself. Those who adapt their approach and track down exciting approaches will be able to offer their customers a great deal in the future and experience a significant upswing in business. Read the first part of the article to find out what additional contributions AI can make to B2B. Read More
Big data analysis instead of gut feeling in the Christmas business: With the use of artificial intelligence (AI), the long-awaited Christmas wishes can be identified and the customer experience can be improved. Read More
The old year is drawing to a close – the achievement of the sales targets for the new year is imminent. These goals cannot be achieved without the most valuable asset – the customers. Strategic cross- and up-selling offers additional sales opportunities for sales and aims at a win-win situation between customer and company. Read More
Competition in the market is fierce. Companies compete for higher sales and customer satisfaction. Sales is also under great pressure to operate successfully. Therefore flexible and fast sales planning models are necessary, which adapt to the changed conditions in the market. Read More
A churn prediction model helps to identify the migration of a customer safely and in time, in order to fulfill the goal of a sustainable business strategy and secure sales. Read More
Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‚B2B Marketing and Sales‘. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More
Do inactive or low-volume customers have additional sales potential beyond the realised sales potential? The aim of a Share-of-Wallet forecast is to find out which existing customers are worth reactivating. Read More
During a workshop on October 15, 2019, Dastani Consulting GmbH offered interested students of Professor Dr. Sascha Alavi the opportunity to deal with the topics of Artificial Intelligence and Predictive Analytics. Read More
What future sales potential does which customer have? Dastani Consulting has developed a predictive analytics tool to forecast the individual sales expectations of customers at product level. Read More
For which customer is which product interesting? Target Group Predict deals exactly with this question. It is a powerful predictive analytics tool developed by Dastani Consulting. It is based on an algorithm that has been proven for decades and is designed for the analysis of big data. Read More