Behind AlphaZero’s well-known headlines about world-class performance in Go or Chess games is a special form of artificial intelligence: Reinforcement Learning. As with a game, there are also important decisions that follow one another when addressing customers. In connection with the reinforcement learning method, AI technology finds optimal contact strategies for each individual customer. Read More
In our previous article you could read how you can use Next Best Offer to predict the likelihood of your potential customers buying additional products from the available range that your customers have a high affinity for. We at Dastani Consulting have developed a mobile app for the application that enables the use of predictive analytics for the field sales force. Read More
When it comes to increasing turnover with existing customers, the „Share of Wallet“ is the obvious choice. This concept is about how much an individual customer wants to spend or can spend for a company in a certain product area. The decisive factor is therefore not the purchases made so far in the company itself, but rather the future potential. Read More
Anyone who knows when a customer wants to switch to another provider can take countermeasures in good time. At this point, a churn prediction model helps to prevent customer churn and to ensure customer loyalty as the primary goals of a sustainable business strategy. Read More
The number of companies in the market is large – but only a few of them need the attention of your products. For which customers is which product relevant? Target Group Prediction uses a scoring model to calculate the probability of winning a particular company as a new customer. The software developed by Dastani Consulting is based on an algorithm that is designed for Big Data and analyzes the keywords on company websites. Read More
On 07.06.2019 our managing director Dr. Parsis Dastani met Dr. Matthias Huckemann, the managing director of Mercuri International Deutschland GmbH based in Meerbusch, in an expert interview. Managing Director Dr. Matthias Huckemann spoke about current trend developments and the use of artificial intelligence (AI) in sales. Read More
Postcards & Co. have been part of the marketing mix for a long time. Nowadays, AI technologies are used much more frequently because they enable more targeted marketing and interact directly with the customer through personalized addressing. So why not a combination of classic postal dispatch and future-oriented artificial intelligence? Read More
„Dynamic pricing“ is not a foreign word in retail, even if it does not always catch the eye of most consumers. Used intelligently, Dynamic Pricing can use Big Data to improve a retailer’s business: profit and revenue are expected to grow. Read More
Sales departments are flying blind if they don’t know the turnover potential of individual customers in specific sectors. More important than the historic business volume generated by one’s own company is the general sales potential, from which the Share of Wallet can be derived – and systematically raised. Read More
Sartorius Werkzeuge GmbH & Co. KG uses an AI-based customer value prediction software developed by Dastani Consulting to manage its sales force activities. We asked their managing director, Ivica Pavlinusic, how the sales function applies the principle of customer value and what benefits this brings. Read More
