Skip to main content
Tag

B2B

Cross-Selling und Up-Selling Potenziale | Vertriebsziele erreichen

Securing sales with cross- & up-selling

By Dastani Consulting

The old year is drawing to a close – the achievement of the sales targets for the new year is imminent. These goals cannot be achieved without the most valuable asset – the customers. Strategic cross- and up-selling offers additional sales opportunities for sales and aims at a win-win situation between customer and company. Read More

See what's next | Mit Big Data Analytics zum Erfolg

See what’s next – Big Data Analytics

By Dastani Consulting

Increasing digitalization is changing the B2B business dramatically. The importance of online channels is growing and B2B buyers are digital natives. The classic business intelligence structures are overwhelmed by the analysis of large amounts of data. Big Data Analytics is the strongest trend in B2B and has gained in relevance as a pillar of digital transformation.  Read More

Predictive Analytics im B2B - Geschäft | Interview Dastani meets Universität St. Gallen

Interview: Predictive Analytics in B2B

By Dastani Consulting

Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‚B2B Marketing and Sales‘. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More

Künstliche Intelligenz | B2B

Keynote speech at the bevh: Artificial Intelligence in the service of B2B new customer acquisition

By Dastani Consulting

Keynote speech at the bevh (German e-commerce & mail order association): Artificial Intelligence in the service of B2B new customer acquisition

In mid-November 2017, Dr. Parsis Dastani showed members of the bevh B2B working group how they can employ predictions based on AI (Artificial Intelligence) to identify lucrative prospective customers while cutting acquisition and sales costs. Here are the approaches in detail. Read More

Dastani Consulting GmbH Im Westpark 8 35435 Wettenberg (bei Gießen) Telefon: + 49 (0)641 984 46 - 0 Telefax: + 49 (0)641 984 46 - 29