Today’s customers don’t want to spend hours searching for the right product – instead they want the product to find them. The customer’s expectation is that companies already know their wishes and needs and that they can address them personally on all channels. The always-on mentality of the digital age requires that information must be available at all times. This is the only way to achieve a coordinated perfect customer journey by means of seamless customer experiences. Read More
Predictive analytics and AI are two terms that are used more and more frequently. These innovative technologies and digital tools are revolutionizing companies across industries and sectors. From automated processes to individual target customer approach in marketing to data-driven use in sales to target new customers with appropriate offers. Both terms are often used interchangeably and are practically synonymous. Read More
Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More
Careless management, underestimation of deadlines or an exceeded budget: there are many reasons why projects fail. With the help of machine learning, companies can use current data to immediately identify and counteract misjudgements. Read More
Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More
What exactly are Data Lakes and how do they work? As a result of the enormous data streams, the decisive question arises: How can added value be derived from the huge amounts of data? Read More
AI is on everyone’s lips and can, among other things, support B2B commerce in various areas – but still many AI projects usually fall far short of expectations. In the second part of the series of articles you can read about the stumbling blocks that AI can encounter. Read More
The B2B business, with a focus on online commerce, is slowly discovering artificial intelligence for itself. Those who adapt their approach and track down exciting approaches will be able to offer their customers a great deal in the future and experience a significant upswing in business. Read the first part of the article to find out what additional contributions AI can make to B2B. Read More
Big data analysis instead of gut feeling in the Christmas business: With the use of artificial intelligence (AI), the long-awaited Christmas wishes can be identified and the customer experience can be improved. Read More
The old year is drawing to a close – the achievement of the sales targets for the new year is imminent. These goals cannot be achieved without the most valuable asset – the customers. Strategic cross- and up-selling offers additional sales opportunities for sales and aims at a win-win situation between customer and company. Read More
