Competition in the market is fierce. Companies compete for higher sales and customer satisfaction. Sales is also under great pressure to operate successfully. Therefore flexible and fast sales planning models are necessary, which adapt to the changed conditions in the market. Read More
The use of predictive analytics is indispensable in the course of digitalization. It serves to discover and analyze the traces of digital customers in big data across all contact points and channels in order to make predictions about future customer behavior and customer characteristics. Read More
Increasing digitalization is changing the B2B business dramatically. The importance of online channels is growing and B2B buyers are digital natives. The classic business intelligence structures are overwhelmed by the analysis of large amounts of data. Big Data Analytics is the strongest trend in B2B and has gained in relevance as a pillar of digital transformation. Read More
Everybody knows it: If you want to buy a certain product online and compare the price over several days, yesterday’s price is no longer the same. This dynamic pricing technology is increasingly being used by e-commerce providers because it can significantly improve a retailer’s business. Read More
Our managing director, Dr. Parsis Dastani, had the opportunity to be a lecturer at the University of St. Gallen at the intensive seminar ‚B2B Marketing and Sales‘. In a subsequent interview, Maximilian Pahl, Head of Studies at the Institute for Marketing at the University of St.Gallen, spoke about the decisive role of predictive analytics applications in the B2B business of the future. Read More
An ever-increasing challenge for sales will be the proper use of limited and expensive resources. Predictive analytics is becoming increasingly important as a planning and analysis tool and can support sales teams in the data-driven sales planning of B2B business. Read More
Do inactive or low-volume customers have additional sales potential beyond the realised sales potential? The aim of a Share-of-Wallet forecast is to find out which existing customers are worth reactivating. Read More
During a workshop on October 15, 2019, Dastani Consulting GmbH offered interested students of Professor Dr. Sascha Alavi the opportunity to deal with the topics of Artificial Intelligence and Predictive Analytics. Read More
What future sales potential does which customer have? Dastani Consulting has developed a predictive analytics tool to forecast the individual sales expectations of customers at product level. Read More
For which customer is which product interesting? Target Group Predict deals exactly with this question. It is a powerful predictive analytics tool developed by Dastani Consulting. It is based on an algorithm that has been proven for decades and is designed for the analysis of big data. Read More
