The third article in the series of articles by PwC and Dastani Consulting shows how AI can specifically forecasting the purchase probabilities of potential customers in order to significantly increase sales and margins in B2B sales. Read More
In recent years, much has been promised about artificial intelligence (AI). Their goal was to imitate and even improve human intelligence. Above all, it should serve to significantly increase the efficiency and effectiveness of sales. Since AI is able to recognize patterns in customers and prospects, different criteria can be compared and desired characteristics in customers and prospects can be identified. The application of AI and predictive analytics brought clear advantages for sales, especially in the hard times of Corona. Read More
The second article in the series of articles by PwC and Dastani Consulting deals with the technological requirements that AI uses to increase revenues and margins in B2B sales. Read More
From now on the weekly article series with exciting topics from PwC and Dastani Consulting starts to demonstrate the added value of Predictive Sales in B2B: The first article deals with how artificial intelligence in sales can significantly increase sales and margins. Read More
The corona crisis will most likely change the way people live together and socialize in the long term. Digitisation acts as a kind of propellant for this change. Despite everything, COVID-19 has made it clear that sales work can also be more effective. Read More
In sales, there are several use cases for predictive analytics: price optimization, customer churn prevention, lead scoring, etc. For many companies, these applications have become an indispensable component because they have a strong impact on business results. Time and again, products are sold unprofitable in B2B sales. But many sales managers discover very low prices only when margins are already negative. Companies that fail to implement predictive analytics risk losing market share, customer satisfaction, and most importantly, sales productivity. Read More
For sales, it is an explosive topic: the foresight of customer projects and sales volumes. It is not uncommon to plan too optimistically or for customers to develop differently than previously thought. Read the following article to find out how sales forecasting can be optimally successful. Read More
Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More
Scoring models are used to create a relevant basis for decision-making, especially in the B2B market. The goal of such models is to evaluate data sets using various criteria in order to use them specifically for new customer acquisition. Read More
In the first part of the article ‚Artificial Intelligence in Sales‘ you already got to know the application of artificial intelligence in Dynamic Pricing and Predictive Lead Scoring. Now you can read about the additional areas of application artificial intelligence offers us. Read More