Only those who know their customers can accompany and inspire them throughout their customer experience. All you need is the following approach: Customer Intelligence. Read More
For sales, it is an explosive topic: the foresight of customer projects and sales volumes. It is not uncommon to plan too optimistically or for customers to develop differently than previously thought. Read the following article to find out how sales forecasting can be optimally successful. Read More
Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More
Careless management, underestimation of deadlines or an exceeded budget: there are many reasons why projects fail. With the help of machine learning, companies can use current data to immediately identify and counteract misjudgements. Read More
AI is on everyone’s lips and can, among other things, support B2B commerce in various areas – but still many AI projects usually fall far short of expectations. In the second part of the series of articles you can read about the stumbling blocks that AI can encounter. Read More
Competition in the market is fierce. Companies compete for higher sales and customer satisfaction. Sales is also under great pressure to operate successfully. Therefore flexible and fast sales planning models are necessary, which adapt to the changed conditions in the market. Read More
The use of predictive analytics is indispensable in the course of digitalization. It serves to discover and analyze the traces of digital customers in big data across all contact points and channels in order to make predictions about future customer behavior and customer characteristics. Read More
Increasing digitalization is changing the B2B business dramatically. The importance of online channels is growing and B2B buyers are digital natives. The classic business intelligence structures are overwhelmed by the analysis of large amounts of data. Big Data Analytics is the strongest trend in B2B and has gained in relevance as a pillar of digital transformation. Read More
Everybody knows it: If you want to buy a certain product online and compare the price over several days, yesterday’s price is no longer the same. This dynamic pricing technology is increasingly being used by e-commerce providers because it can significantly improve a retailer’s business. Read More
Artificial Intelligence: Leads from the black box
The MASCHINENBAUFORUM Marketing & Vertrieb (Machine Engineering Forum/Marketing & Sales) is a major event in industry representatives’ calendars. Every year in March, Managing Director Edeltraut Horbach invites handpicked experts to the CongressCentrum Pforzheim to provide a large group of visitors with exclusive insights into the current developments. This year’s speakers included Dr. Ing. Parsis Dastani, Managing Director of Dastani Consulting. After the forum, he had the opportunity to talk with Edeltraut Horbach. Read More
