The Corona crisis is having a significant impact on consumer habits. Face-to-face contacts are limited and digital channels are moving strongly to the forefront of customer relationships and interactions. Read More
When it comes to predictive analytics, the focus is on forecasts that are not just based on internal sales history, but incorporate data, other drivers and external variables that can improve forecasts. Read More
2020 was unpredictable – but what does that in turn mean for 2021? Digital B2B-sales relies much more on AI-based solutions to derive targeted predictions for the future from collected data. In 2021, key trends for the use of AI in B2B-sales are therefore expected. Read More
Our CEO Dr. Parsis Dastani had the great opportunity to attend the 31st intensive seminar „B2B Marketing and Sales“ as a lecturer at the University of St. Gallen (HSG) on 30.09.2020. Dr. Parsis Dastani addressed numerous use cases in his presentation. Learn more about them in this article. Read More
Predictive analytics and AI are two terms that are used more and more frequently. These innovative technologies and digital tools are revolutionizing companies across industries and sectors. From automated processes to individual target customer approach in marketing to data-driven use in sales to target new customers with appropriate offers. Both terms are often used interchangeably and are practically synonymous. Read More
Careless management, underestimation of deadlines or an exceeded budget: there are many reasons why projects fail. With the help of machine learning, companies can use current data to immediately identify and counteract misjudgements. Read More
