Sales and customer management are a strategic and critical success factor in most companies. LEGADA replaces the labor-intensive sifting, follow-up research and evaluation of contact data from many heterogeneous, sometimes unstructured sources. LEGADA’s disruptive approach is the development of an AI engine for data-driven lead generation that provides sales with automated, self-learning and interactive high-quality and evaluated contacts with broad market coverage. The user uploads customer inventories and/or product/technology descriptions to the AI platform, which starts its calculations on this basis and generates accurately evaluated addresses and contact details of potential customers. The self-learning AI engine working in the background is interactively controlled by the user, who can iteratively influence and improve the search results by evaluating the hits found.
SMEs, start-ups, research institutions and technology transfer service providers in particular do not have large sales budgets, but rely almost exclusively on buying addresses, informal contacts, their own research with relevant providers (industry directories, trade fair catalogs, credit agencies) and/or Internet search engines. The research results have to be painstakingly compiled and evaluated. LEGADA is aimed at companies in the B2B sector on the one hand, and universities, research institutions and their technology transfer service providers on the other. The benefits for the platform’s customers are immediate: