The fourth article in the series of articles by PwC and Dastani Consulting shows how AI can identify important cross- and up-selling potential. This new kind of transparency provides sales staff with information about products that they would not have considered for the client themselves. Read More
The third article in the series of articles by PwC and Dastani Consulting shows how AI can specifically forecasting the purchase probabilities of potential customers in order to significantly increase sales and margins in B2B sales. Read More
In recent years, much has been promised about artificial intelligence (AI). Their goal was to imitate and even improve human intelligence. Above all, it should serve to significantly increase the efficiency and effectiveness of sales. Since AI is able to recognize patterns in customers and prospects, different criteria can be compared and desired characteristics in customers and prospects can be identified. The application of AI and predictive analytics brought clear advantages for sales, especially in the hard times of Corona. Read More
Today’s customers don’t want to spend hours searching for the right product – instead they want the product to find them. The customer’s expectation is that companies already know their wishes and needs and that they can address them personally on all channels. The always-on mentality of the digital age requires that information must be available at all times. This is the only way to achieve a coordinated perfect customer journey by means of seamless customer experiences. Read More
Predictive analytics and AI are two terms that are used more and more frequently. These innovative technologies and digital tools are revolutionizing companies across industries and sectors. From automated processes to individual target customer approach in marketing to data-driven use in sales to target new customers with appropriate offers. Both terms are often used interchangeably and are practically synonymous. Read More
Much has been written about artificial intelligence (AI) in the past. Depending on the perspective, chances and possibilities, but also risks and challenges have been considered. Many companies place their trust in AI – others, however, have great fear of contact. Read More
Like almost all areas of work, digitisation has also presented sales and marketing with new challenges. Customers have a higher information content and therefore have higher expectations of the sales process. The customer experience has become an important criterion and requires intensive cooperation between marketing and sales, supported by artificial intelligence (AI). Read More
What exactly are Data Lakes and how do they work? As a result of the enormous data streams, the decisive question arises: How can added value be derived from the huge amounts of data? Read More
AI is on everyone’s lips and can, among other things, support B2B commerce in various areas – but still many AI projects usually fall far short of expectations. In the second part of the series of articles you can read about the stumbling blocks that AI can encounter. Read More
The use of predictive analytics is indispensable in the course of digitalization. It serves to discover and analyze the traces of digital customers in big data across all contact points and channels in order to make predictions about future customer behavior and customer characteristics. Read More
